Whether you’re running a family-owned grocery store in a small town or managing multiple locations across a region, one thing is true: marketing is no longer optional—it’s essential.

In 2025, it’s not about choosing between online or in-store marketing; it’s about understanding how each approach works and when to double down on either—or both.

Let’s break it down.

👥 Online vs. In-Store Marketing: A Deeper Comparison

Understanding the strengths of each channel—and where they intersect—helps you maximize impact without wasting budget. Both in-store and online marketing bring unique advantages, but they serve different roles in your customer’s journey.

Let’s face it: customers don’t see “online” or “in-store”—they just see your brand. A unified approach creates a seamless experience that increases trust and boosts both channels.

Example:
A customer signs up in-store for your loyalty program → they start receiving personalized weekly emails → they use a promo code online → pick up the order in-store → and see a new product demo while checking out.

That’s true omnichannel synergy—and it's how smaller regional grocers are beating national chains at the local level.

📌 Real-World Tips for Combining Both:

Link your loyalty program across platforms. Earn points online or in-store—redeem everywhere.
Promote digital coupons in-store. Post QR codes on freezer doors, shelf talkers, or carts.
Use your receipts. Add short links or QR codes to sign up for email or SMS deals.
Sync promotions. If there’s a sale online, reflect it in-store (and vice versa) to avoid confusion.
Train your team. Let cashiers and clerks know the digital offers so they can educate and upsell.

💬 From the Aisle to the Inbox: Why It All Matters

The grocery experience is no longer just about walking into a store and grabbing a cart. It’s about meeting the customer where they are—and that may change from day to day.

Some shop in-person to feel connected, smell the bread, and talk to your butcher. Others prefer late-night online orders while meal planning on the couch.

Your job as a grocer? Be present in both moments.

✅ The Power of In-Store Marketing (Brick & Mortar)

Your store is your stage. When customers walk through the door, their experience matters—from the lighting and layout to the signage and shelf placement.

Key Strategies:

Product placement: Eye-level = buy level. Put bestsellers and high-margin items at key visual points.
Sampling & demos: Let your products speak (or taste) for themselves. In-store demos can increase conversions by over 30%.
BOGO & bundle deals: Great for increasing basket size and clearing inventory.
Community-driven events: Cooking classes, kids’ days, or even local artist features can turn your store into a hub.
Local signage: Window signs, endcaps, and handwritten chalkboards are still incredibly effective and personal.

📈 Pro Tip: According to FMI, 82% of customers say they’re more likely to shop again at a store that feels “personal.”

💻 Why Online Grocery Marketing Is Non-Negotiable

Even if your shelves are stocked and your staff is stellar, you’ll miss a huge portion of shoppers if you’re not visible online. Online shopping isn’t just growing—it’s expected. And your digital presence is often your first impression.

Top Online Strategies:

Google Business Profile: It’s free, and it helps you rank locally when someone searches “groceries near me.”
Email marketing: Deliver discounts, recipes, and loyalty perks right into your customer’s inbox.
Text messages (SMS): Flash sales and urgent alerts perform best via text. 90% of texts are read within 3 minutes.
Social media: Instagram reels, local Facebook groups, and weekly updates humanize your store and boost awareness.
E-commerce platform: Online ordering, pickup, or delivery? Make sure your website is clean, mobile-friendly, and convenient.

🧠 Stat to Know: Customers who engage with you online are 60% more likely to visit your physical store.

🧠 The Winning Formula: Omnichannel Grocery Marketing

Why choose one? The smartest grocers integrate both. That’s where the magic happens.

Imagine this:
A customer receives an email about your BOGO granola sale → clicks to your website → sees a 1-minute Instagram video of a recipe using that granola → adds it to their online cart → picks it up at your store… and grabs a few impulse items while they’re there.

That’s the full loop.

👥 Online vs. In-Store: Quick Comparison

Strategy TypeIn-Store (Physical)Online (Digital)Best ForImpulse buys, community engagementReach, convenience, personalizationMain ToolsSignage, sampling, layout, local flyersEmail, social media, Google, eCommerceCustomer JourneyLinear: walk in → shop → payMulti-step: email → site → cart → pickup/deliveryMetrics to TrackBasket size, foot traffic, conversion rateOpen rate, CTR, online sales, cart abandonment

🔁 Final Thoughts: Don’t Pick a Side—Build a System

At Innovar Marketing Agency, we help grocers unify the online and offline worlds. From social media ads that link to in-store promos to loyalty programs that reward both curbside pickups and walk-ins, the goal is the same:

Make every touchpoint feel personal, relevant, and rewarding.

So don’t treat online and in-store marketing like rivals. Treat them like teammates in the same game plan—because when you combine the two, the customer wins, and so do you.

Need help building a custom grocery marketing plan?
Let’s chat. Innovar has helped grocers across the country boost foot traffic, increase loyalty, and grow revenue—online and offline.

📩 hello@innovarmarketing.com
🔗 www.innovarmarketing.com

Let's Talk

🛒 Marketing Your Grocery Store: Online vs. In-Store Strategies