Frequently Asked Questions
What services does Innovar Agency offer?
We offer full-service marketing support for growing brands, with special expertise in grocery, retail, and CPG. Our services include:
Social media strategy & content creation
SEO optimization
Podcast production & white-label services
Website design & blog ghostwriting
Graphic design & branded PowerPoints
Email marketing & customer loyalty programs
Branding, digital ads, and more
We’re grocers at heart, so we know how to market from the inside out — with a sharp understanding of what actually drives revenue in-store and online.
How is Innovar Agency different from other marketing agencies?
We were built by grocers, for grocers — and we bring that real-world retail perspective into every strategy. Unlike generic agencies, we focus on your actual customer journey. We blend in-store experience with tech-savvy, trend-driven marketing to deliver campaigns that convert. Plus, our team includes SEO experts, content creators, and designers who understand your business from aisle to algorithm.
What industries do you specialize in?
We specialize in grocery, retail, and consumer packaged goods (CPG). But we also work with local businesses, SaaS platforms, and startups. Whether you're a food brand launching a product, a market chain trying to boost loyalty, or a tech company selling into grocery — we’ve been there, and we know what works.
Can you help my business go viral?
Yes — and we have. From TikTok videos with millions of views to podcast interviews with top executives, we’ve helped brands grow organically and explosively. While we can’t guarantee virality, our track record speaks for itself. We pair cultural trends with smart content strategy to get your brand in front of the right audience, fast.
Do you do ghostwriting and SEO blogs?
Absolutely. We ghostwrite blogs, newsletters, and articles that rank and resonate. Our SEO-optimized content helps improve your website traffic and authority while sounding like you. If you’re short on time but big on ideas, we can turn your voice into consistent, high-quality content that builds your brand.
Can you white-label your podcast services?
Yes. We offer fully white-labeled podcast production, from recording and editing to content promotion and hosting. Whether you’re a retail brand wanting an internal show or a supplier trying to educate your customers, we handle it all — including Spotify/Apple uploads, custom graphics, and transcriptions.
What’s the Grocery Pulse Podcast, and how does it relate to Innovar?
The Grocery Pulse Podcast is hosted by our founder and highlights retail innovation, leadership, and strategy. It’s more than a podcast — it’s a platform. Many clients have used it for PR, storytelling, and content amplification. Check it out on Spotify and join the conversation.
How long does it take to see results?
That depends on your goals. SEO usually takes 30–90 days, while social media or podcast growth can happen faster. We're focused on long-term impact, not just short-term spikes — but we’ll track everything and show you the results.
How much do your services cost?
We offer custom pricing based on your business size, goals, and needs. From affordable one-off projects to full-service retainers, we’ll find a package that works. Book a free consult for a quote.
Where is Innovar Agency located?
Our founder is based in Reno, Nevada and Los Angeles, California, but our team spans the globe. Whether you’re a small-town grocer or a national brand, we’re ready to work with you — locally or virtually.
Check out a retail podcast
About Innovar Agency
Innovar Agency was founded by a fourth-generation grocer who understands the challenges and opportunities that come with running a retail business, especially in today’s evolving market. We’re not just another marketing agency — we’re industry insiders. Our roots in grocery retail, combined with expertise in tech, CPG, and local business marketing, allow us to craft strategies that resonate with real customers and deliver real results.
Our team blends creative talent with operational know-how. From mom-and-pop stores to emerging CPG brands and retail tech startups, we help businesses grow through branding, SEO, graphic design, social media, ghostwritten blogs, and even full website and podcast support. Whether you're looking to boost foot traffic, go viral on TikTok, or elevate your B2B brand — we’ve got you covered.
We also run The Grocery Pulse Podcast, a leading industry show that features executives, grocers, founders, and tech innovators. Through this platform, we give voice to the unsung stories of retail and food entrepreneurship. Guests on the podcast not only share their journey and insights but also gain exposure through our digital marketing channels. We offer sponsorship and white-label podcast packages for brands looking to extend their reach, improve credibility, or launch their own show with expert production support.
At Innovar, we don’t just market the grocery industry — we live in it, serve it, and help shape its future.