About Us –

innovar agency marketing

At Innovar Agency, we blend creativity with complexity, offering a unique approach to marketing that drives measurable results. Our team is a powerful mix of experienced professionals and fresh, trend-savvy talent. From seasoned leaders with graduate-level expertise to digital natives who know how to capture attention in the ever-evolving social media landscape, we ensure your brand stays relevant and impactful.

We’ve hit viral milestones with millions of views, achieved top-ranking SEO results in under 60 days, and brought brands to the forefront of their industries. Our worldwide team brings a wealth of knowledge across sectors, with a particular strength in grocery retail marketing—a space where our CEO’s deep roots and vast network give us a competitive edge.

At Innovar, we don’t just follow trends—we create them. Our track record speaks for itself, from building viral content to driving sustainable growth for businesses. Plus, through our Grocery Pulse Podcast, we stay connected to industry leaders and keep our finger on the pulse of what's next in retail and marketing.

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Let’s Grow Together

Ready to take your brand to the next level?
Let’s talk!


Schedule your discovery call today and find out how Innovar can help you achieve more. Whether it’s building viral campaigns, optimizing your SEO, or creating a comprehensive digital strategy, we’re ready to partner with you every step of the way.

Contact us today to get started!

We believe in partnership, not just service. Every engagement begins with a discovery call to understand your business, goals, and challenges. From there, we dive into a comprehensive diagnostic process, identifying revenue-maximizing opportunities and crafting strategies that deliver real results.

Our work is data-driven, insight-focused, and creatively executed. We’re here to help you stand out, scale up, and grow smarter.

Our Approach

innovar agency marketing
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  • Founder

    George Goodwin is a founder, entrepreneur, and fourth-generation grocer passionate about building brands and helping visions come to life. He is the founder of Innovar Marketing Agency, a botanical-inspired firm supporting grocery, CPG, real estate, and hospitality businesses. George is also a family owner of Goodwin’s Organics, manages real estate under The Modern Getaway, and is the founder of the CPG brand Kōbu Kombucha Powder.

    With 6 years of experience in tech, George helped grow and position a grocery POS software company for acquisition, then went on to launch a grocery software platform of his own. Today, he combines his background in tech, retail, and CPG to support innovation and growth for companies nationwide.

    Above all, George loves what he does—bringing strategy, creativity, and heart into every project to help other brands bring their vision to life.

  • Design Director

    Every great brand starts with a vision. At Innovar, our Design Director turns that vision into reality—whether it’s crafting a standout logo, building a media kit that captures attention, or developing packaging and design for CPG brands ready to launch and scale.

    From concept to execution, they ensure every detail tells the right story and every design inspires action.

  • Project Manager

    Lyn keeps our projects running smoothly from concept to launch. With experience spanning CPG marketing, podcast ghostwriting, and content production, she helps clients bring big ideas to life with precision and creativity. Lyn is the go-to for making sure every campaign delivers on time and with impact.

  • Website Developer

    Rajet is our tech architect, specializing in custom website design, coding, and widget development. He bridges design and functionality to create seamless digital experiences that not only look great but also perform. His work powers many of Innovar’s client websites and online stores.

  • Behind every great story is a great sound. Our podcast team includes a head editor and sound engineer Enrique who ensure every Grocery Pulse and client production is crisp, engaging, and professional. From editing interviews to fine-tuning audio, they make sure our brand storytelling comes through loud and clear.

  • SEO & AI Search Specialist

    Helps brands stay visible in a fast-changing digital world. With expertise in Google ranking strategies, keyword research, and AI-driven search optimization, [Name] ensures clients are positioned at the top of both traditional search results and emerging AI search platforms.

    From technical SEO audits and backlink strategies to optimizing content for voice search, ChatGPT, and AI overviews, [Name] bridges today’s SEO best practices with tomorrow’s search engine trends. Their work drives consistent traffic, higher conversions, and long-term growth for Innovar’s clients.

Here are some frequently asked question?

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  • We provide a full range of marketing services, including social media strategy, content creation, SEO optimization, email marketing, branding, website design, and digital advertising. Our expertise spans multiple industries, with a strong focus on grocery retail marketing.

  • We combine data-driven insights with cutting-edge creativity to deliver marketing that actually works. Our team is a mix of experienced professionals and digital trendsetters, ensuring your brand stays ahead of the curve. Plus, our deep-rooted expertise in the grocery industry gives us a competitive advantage.

  • While we work with brands across multiple sectors, we have a strong background in grocery retail, CPG, and local business marketing. Our CEO’s extensive experience in the grocery industry allows us to create highly effective marketing strategies for retailers.

  • Yes, we can promise a growth in audience! We’ve successfully created viral campaigns that have reached millions of views. While virality isn't always predictable, we use data, creativity, and trend analysis to maximize your content’s reach and engagement.

  • Getting started is simple! Schedule a discovery call with us, and we’ll discuss your goals, challenges, and how we can help. From there, we’ll craft a customized strategy tailored to your business needs.

  • The timeline depends on your goals and the services we’re implementing. For example, SEO improvements can take 30-90 days, while social media growth and engagement can yield quicker results. We focus on sustainable strategies that drive long-term success.

  • The Grocery Pulse Podcast is a platform we use to stay connected with industry leaders, analyze trends, and share insights about grocery retail and marketing. It helps us stay ahead of the competition and keep our clients informed. Also has been great form of PR for our clients and content. Check it out on spotify here!

  • Our pricing is customized based on your specific needs and goals. We offer flexible packages, from individual services to comprehensive marketing strategies. Contact us for a personalized quote.

  • We have a worldwide team, but our CEO is based in Reno, Nevada, and Los Angeles, California. We work with clients locally and internationally.

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