From Family Grocer to Policy Leader: Ron Fong on Shaping California’s Grocery Industry
Updated Septmber 3rd
The grocery industry is more than shelves and checkout lines—it’s people, community, and advocacy. In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Ron Fong, President & CEO of the California Grocers Association (CGA), to explore how leadership, policy, and innovation shape the future of food retail.
With over 15 years at the helm of CGA, Ron shares his personal journey from growing up in a family grocery store to becoming a leading advocate for grocers across California. His story highlights not only the challenges of the industry but also its heart and resilience.
👉 Listen to the full episode here: GroceryPulse Podcast – Ron Fong
Key Themes from the Conversation
1. Grocery Is First and Foremost a People Business
Ron reminds us that behind every product and transaction are relationships. “Grocery is about people,” he says—whether it’s employees, suppliers, or the communities grocers serve.
2. Grocery Stores as Community Hubs
During the COVID-19 pandemic, grocery stores became lifelines. Independent retailers in particular played a critical role in supporting local communities with access, safety, and stability.
3. California as a Crystal Ball for Legislation
California often sets the tone for national policy. From environmental packaging laws to labor protections, legislation passed in California frequently influences other states. The Food Marketing Institute (FMI) calls California one of the most “impactful retail policy markets in the country.”
4. Independent Grocers Carry a Unique Responsibility
Unlike big-box chains, independent grocers often go beyond groceries. They sponsor local sports teams, provide credit to loyal customers, and serve as gathering places. Advocacy ensures these retailers have a voice when legislation doesn’t fit all sizes.
5. Compromise and Innovation Are Essential
As Ron explains, compromise in legislative processes is vital for progress. Meanwhile, innovation in technology, loyalty programs, and operations will help grocers thrive in a changing industry. For more on these strategies, check out Innovar Marketing’s blog on modern grocery marketing.
Why Advocacy Matters More Than Ever
The work of organizations like the California Grocers Association is crucial. From representing grocers in the state legislature to fostering collaboration between independents and national chains, CGA ensures that the grocery industry continues to evolve while keeping community impact at its core.
👉 Learn more about CGA here: California Grocers Association
Upcoming Industry Event: Gather California 2025
If you’re passionate about the future of grocery, don’t miss CGA’s premier annual conference:
California Grocers Association | Gather California 2025
📅 September 21 – September 23, 2025
📍 The Westin Rancho Mirage Resort
🔗 Learn more & register
This event brings together retailers, CPG leaders, and industry innovators for networking, education, and insights into the evolving grocery landscape.
Must-Listen Quotes from Ron Fong
“Independent grocers succeed when they lean into what makes them unique: their connection to community.”
“California is a crystal ball. What happens here today will likely happen across the U.S. tomorrow.”
“At its core, the grocery business is a people business. Never lose sight of that.”
Final Takeaways
People over products: Culture and community drive grocery success.
Independent grocers matter: They are more than retailers; they are community leaders.
Legislation shapes the future: Stay informed and involved.
Innovation is key: From technology to training, modernization creates opportunity.
Advocacy organizations protect your voice: Groups like CGA are essential allies.
Stay connected: Events like Gather California 2025 bring together the best minds shaping the industry.
Listen Now
🎧 Catch the full conversation with Ron Fong on the GroceryPulse Podcast: Listen here
📺 Watch the episode on YouTube: GroceryPulse Channel
🔗 Related resources:
Innovar Marketing Blog – Grocery Store Marketing Guide
Q&A Section for Blog
Q&A: Ron Fong & Grocery Advocacy
Q: What is the California Grocers Association (CGA)?
A: CGA is a nonprofit trade association representing more than 300 retail companies and 150 grocery supply companies across California. Its mission is to advocate on behalf of the grocery industry, provide education, and foster collaboration. Learn more here.
Q: Why are independent grocers so important?
A: Independent grocers aren’t just stores—they are community anchors. They sponsor local events, provide jobs, and ensure access to food in neighborhoods where larger chains may not operate.
Q: How does legislation impact grocery retailers?
A: Laws passed in California—from environmental packaging rules to labor regulations—often set the tone for the rest of the U.S. This makes advocacy crucial to ensure policies consider both large chains and independents.
Q: What role does CGA play in shaping grocery policy?
A: CGA acts as a voice for the industry in Sacramento and beyond, balancing the needs of chains, independents, and suppliers while advocating for fair and effective legislation.
Q: How can I learn more about grocery advocacy and connect with leaders in the industry?
A: One of the best ways is to attend Gather California 2025, CGA’s annual conference, held September 21–23, 2025 at The Westin Rancho Mirage Resort. Event info here.
